Decision to Hire an Agency

• Initial Agency Experience: Tammy initially worked with another agency that did not provide the desired results.
• Switch to New Agency: In October 2019, Tammy switched to Pancham  after a recommendation from a successful gym owner.

Gym's Current Status (2024)

• Growth and Membership: The gym has grown significantly, overcoming challenges such as the COVID-19 pandemic.
• Membership Milestone: Recently crossed the 400-member mark due to successful marketing campaigns.
• Closing Rate: Achieved a 52% close rate on leads from recent promotions, emphasizing quality over quantity.

Advantages of Using an Agency

• Quality Leads: Focus on obtaining high-quality leads that have a genuine interest in becoming members.
• Agency Support: The agency provides vital lead follow-up, saving Tammy time and ensuring efficient use of resources.
• Continuous Improvement: Regular touch-points with the agency to assess lead quality, make adjustments, and maintain growth.

Competitive Advantage

• Simplicity and Efficiency: The agency simplifies the marketing process, allowing Tammy to focus on other business areas.
• Partnership: Strong, responsive partnership with the agency, involving regular communication and feedback.
• Expertise: Access to social

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