Burn Boot Camp, Clifton Park

"At the lowest point of COVID we had gotten down to 141 members, but now we are almost at 400!"

The Run Down

Christa Resavy, the owner of Burn Boot Camp in Clifton Park, experienced significant growth despite the challenges posed by the COVID-19 pandemic. During the height of the pandemic, the gym faced severe restrictions and closures, resulting in a dramatic drop in membership to only 140 members. In June, Christa decided to collaborate with Pancham to address this issue. Initially, Pancham assisted with promoting outdoor camps due to indoor restrictions, leading to an increase of 30 new members within the first month. Over the course of their collaboration, membership grew from 141 to nearly 400.

Biggest Things Pancham Helped Move the Needle On:

Booking the First Visit:
- Christa, managing the gym remotely from North Carolina, found it challenging to handle lead follow-up and customer engagement. Pancham's quick response time, with calls or texts within 2-4 minutes, effectively converted leads into bookings, which the gym staff could not manage on their own.
Expertise:
- Pancham's professional marketing strategies, including effective copy, videos, and hooks, significantly boosted brand awareness and attracted high-quality leads. Their recommendation to invest more in ads proved beneficial, driving substantial membership growth.
Communication:
- Regular check-ins and responsive communication from Pancham ensured Christa was kept up-to-date with results and suggestions. This level of support allowed her to trust Pancham's process and focus on enhancing the customer experience at the gym.

Outcome

Membership Growth: Increased from 141 to nearly 400 members.
Customer Experience: Achieved a 100% customer experience rating and was voted the best gym in Saratoga County.
Long-term Membership: Most members sign 12 to 18-month contracts with a low turnover rate of about 3%.

Overall, Pancham's comprehensive support in lead nurturing and marketing enabled Christa to thrive during a challenging period, providing her with the tools and confidence to grow the business remotely.

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