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Pancham Case Study:

Burn Boot Camp, Jupiter

"We broke the six-figure mark for both our gyms' monthly mark this past May, so we did over $100,000 in each of our locations, which is a huge goal that we crushed. We're super excited about it. Year-over-year, one gym's grown about 26%, and the other gym is about 31% growth year-over-year, so we're very, very happy."

The Run Down

Chris and Gilda manage two Burn Boot Camp locations in Southern Florida, Boot Camp Jupiter and Burn Boot Camp Stuart. They started working with Pancham in 2019 when their first gym was two years old and their second gym was just opening. Initially, they struggled with lead generation and converting those leads into new members.

After partnering with Pancham, represented by Dave, they saw significant growth:

  • Both gyms surpassed the six-figure monthly revenue mark in May.
  • Year-over-year growth was 26% for one gym and 31% for the other.

Biggest things Pancham helped move the needle on:

  1. Lead Generation and Nurturing:
    • Challenge: They faced high attrition rates and needed a constant influx of new leads.
    • Solution: Pancham provided high-quality leads and implemented an effective lead nurturing system. They maintained a pipeline, ensuring that leads were followed up promptly and converted into members.
  2. Expertise and Strategy:
    • Challenge: Navigating through the COVID-19 pandemic and launching a new location during a challenging period.
    • Solution: Dave from Pancham offered strategic guidance and adapted marketing strategies quickly when initial plans didn't yield expected results. This included spending more on ads and fine-tuning promotional messages.
  3. Training and Support:
    • Challenge: They lacked the expertise in sales and lead conversion.
    • Solution: Pancham trained their team, improving their sales skills and increasing close rates. The team became proficient in handling inquiries and converting leads into paying members.
  4. Communication and Responsiveness:
    • Challenge: They needed ongoing support and regular updates to stay on track.
    • Solution: Dave's regular check-ins and responsive communication ensured that Chris and Gilda could focus on their business while trusting Pancham to handle marketing and lead generation efficiently.

Summary: By partnering with Pancham, Chris and Gilda achieved remarkable growth in both their gym locations. The comprehensive support in lead generation, strategic guidance, and training provided by Pancham was instrumental in reaching their milestones and maintaining a steady growth trajectory. They highly recommend Pancham for anyone looking to enhance their marketing efforts and achieve substantial business growth.

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